Richard Branson - Who says sex doesn't sell?

Who says sex doesn't sell?

• Nov 18, 2011

Had a word with my book publishers, all of the books I have written with sexual connotations in the title have sold a storm.
Losing My Virginity, Screw It Let's Do It and Business Stripped Bare all went down well.
The only one that hasn't sold as well as the rest was Reach For The Skies, which I wanted to call Getting It Up.
Anyway, we'll put that right with my new book - I've managed to get my way and call it Screw Business As Usual.